STITCH & SWITCH
Sew It, Love It, Take It Home!

Join us for an unforgettable two-day embroidery adventure where you'll experience the thrill of creating on six of the industry's top-of-the-line machines: Brother Aveneer, Baby Lock Radiance, Bernina 990, Janome CM17, Pfaff Creative Icon 2, and Viking Designer Epic 3.

What to Expect:

• Hands-On Projects: Work in teams of two to complete six unique embroidery projects, each showcasing the strengths and capabilities of different machines.
• Expert Guidance: Learn from the talented Reen Wilcoxson of Embroidery Garden, who will guide you through each in the hoop projects and share her expertise.
• Delicious Refreshments: Enjoy a delightful lunch, refreshing drinks and chocolate on both days, fueling your creativity and camaraderie.
• Exciting Giveaways: Enter for a chance to win fantastic prizes, including embroidery accessories, software, and more!
• Door Prizes Galore: Everyone walks away a winner with our fabulous door prizes.
• Projects: Each person will complete 3 projects at the event and take 3 kits home for a total of 6 projects.
• Swag Bag: Each person will get a swag bag full of goodie to take home just for coming to the event.

Event Details:

• Dates: 1st Event SOLD OUT -  2nd Event February 14th and 15th 2025 - *Limited seats available*
• Time:  9AM to 4PM
• Location: San Marcos Retail Classroom
• Cost: $149 (Includes all materials, lunch, and refreshments)

Limited Spots Available!

Don't miss this opportunity to test drive your dream machine, learn new techniques, and create beautiful, embroidered projects. Register now and get ready to Stitch & Switch your way to embroidery bliss!

EDUCATORS PARTICIPATING IN OUR EVENT:

Reen Wilcoxson of Embroidery Garden


Reen's love of sewing, crafting & designing began at an early age. After seeing an embroidery machine for the first time almost 18 years ago, Reen knew she had to have one. Shortly after purchasing a machine, she began to create her own designs. ‘In the hoop’ designs are what Reen focused on and are what she loves to digitize. Reen offers her fun, unique designs & projects on her web site, Embroidery Garden. She has been selling her designs online for the past 15 years and has recently begun teaching classes across the country. Reen enjoys meeting fellow embroiderers and constantly learning new things about this wonderful industry.

Christy Burcham, Vice President Education and Training BERNINA OF AMERICA  

Christy Burcham started her career at as a cashier at BERNINA of Oklahoma City, where she fell in love with sewing and has made it her career, with 30 years of experience under her belt. She’s an all-around sewist, stitching quilts, bags, garments and more – but she has a special heart for embroidery. In her current role as Vice President of Education for BERNINA of America, Christy leads a team of world-class educators and event presenters.

Amy Meed, Educator for Janome-America

Amy has traveled the United States and Mexico demonstrating and educating both the public and authorized dealers on Janome sewing machines, sergers, software, and apps. She always brings an enthusiasm for sharing just the right sewing technique to get the job done. She teaches basic sewing, garment construction, and pattern making at every level from children and adult, from very new beginners to honing advanced techniques in a university setting. Amy developed a program as a paraprofessional therapist teaching sewing and quilting as a skill set for adults with chronic mental illness and traumatic brain injury. Her passion for sharing her love of sewing, extensive knowledge of machines and accessories to consumers and dealers is the reason Amy loves her job. Look for her in Janome red on the road and say hello!

       Wendi Owens - Event Specials SVP Worldwide

Wendi is a full-time Event Specialist for SVP Worldwide and brings creativity, enthusiasm, and skill to every classroom she enters. She comes with a background in theater with a concentration in costume design and has a true passion for all things sewing from garment construction to quilting with and all sewing in between.  Wendi loves incorporating modern techniques and technology into her historic garment sewing. Her work has been published in Romantic Homes, Women’s Day Special Issue, and most recently Classic Sewing Magazine. When she has some free time, you can find her working on costumes for some of her local theaters. 


  Sara Vester - National Educator for Brother

Sara is a creator living in Brooklyn NY. She earned her bachelor’s degree in Fashion Design from The Fashion Institute of Technology in New York City and she spent her first two years out of college designing kids clothing for the Nike and LEGO brands.

At the beginning of the pandemic, Sara was finally able to learn machine embroidery and she quickly built a business making personalized embroidered face masks for both kids and adults. From there, Sara applied her newfound embroidery, and embroidery digitizing skills to her personal business, SAV_NYC. Sara has a great passion for sustainability, and with SAV_NYC, she creates fashion in a sustainable way by up-cycling second-hand apparel with her original embroidery designs.


Benny Lopez - National Educator for Pfaff

Greetings! My name is Benny Lopez and I became an PFAFF® fanatic 3 years ago. I’ve been sewing and quilting for 9 years and embroidering for 3. My sewing focus is quilting, wall hangings, small craft/home decor. I’m a full time dialysis nurse and former dialysis patient. I call Western Massachusetts home, but frequently visit family in South Jersey. When I’m not working on a project, I enjoy driving with no destination. I’m sort of a wanderlust who enjoys a social setting and connecting with people from all walks of life. I also enjoy learning and sharing what knowledge I’ve gained. I’m looking forward to connecting and sharing in the joy of, what I call, “fabric arts.”

Milinda Stephenson, National Educator for Baby Lock

Ten years ago, Milinda Stephenson landed a cover story for Sew News magazine, and since then has been a frequent contributor to Creative Machine Embroidery and other sewing, serging and embroidery magazines both print and online. Milinda loves sharing her love of all things sewing with both her college students and the sewing community. Her designs have attracted sewing enthusiasts from all over the world, and her website, milindasews.blogspot.com hosts dozens of free designs.

An enthusiastic teacher and energetic spokesperson for the marvelous innovations of the entire Baby Lock line-up, Milinda would love to come and share her love of sewing and inspire your customers to get the most out of your machines.

For more information, please contact Milinda @milindastephenson.gmail.com